Swoveralls by The Great Fantastic
Brooklyn, New York
Branding & Identity
Free the Waistband
Creating a comfy identity befitting of a comfy brand. The Great Fantastic (the company behind Swoveralls) came to me with a desire to update their identity and create better cohesion between the two identities for The Great Fantastic and Swoveralls. Giving them a more playful logo type and iconic flag for their logo and mascot, The Great Fantastic has stepped into an exciting new chapter along with it’s marquee product!
New Logo & Brand System
