BMW ConnectedDrive - "Zen" Integrated Campaign
Spring 2017 | Austin, TX
Work completed while a student at Job Propulsion Lab portfolio school. Worked with copywriter Wes Andrews.
BMW ConnectedDrive is more than an app. It combines the power of mobile intelligence, pattern recognition, and proactive assistance to help you conquer the chaos of everyday and live on your terms. So you can stop worrying and focus on what matters: driving.
Left: Bus Board | Right: Billboard