Trevi Hydration
Oklahoma City, OK
Branding Strategy | Visual Identity | Packaging | Website
A Fountain of Flavor
Trevi Hydration was built on a simple but overlooked insight: hydration only works if people actually want to drink it. I led the visual identity and brand strategy for Trevi, with a clear focus on reframing electrolytes around flavor-first hydration—without compromising function. In a category dominated by harsh, salty profiles and performance-only messaging, Trevi was designed to challenge the idea that taste and efficacy are a tradeoff. From brand positioning and messaging to packaging, photography, and visual systems, every decision centered on making hydration feel vibrant, inviting, and enjoyable. The result is a brand that prioritizes real electrolyte levels and real flavor—proving that better taste leads to better hydration. Trevi doesn’t ask people to tolerate their hydration. It invites them to enjoy it.
