Tost by Tostitos

United States

Branding | Environmental | Wayfinding | Illustration | Art Direction

A Super Bowl LVII Eatery Experience

For Super Bowl LVII, Tostitos launched Tost by Tostitos, a first-of-its-kind pop-up restaurant experience. As Senior Designer, I worked with Design Director Kevin Reeves and designers Bailey Parkerson and Claire Mack to create the full restaurant identity. The system balanced Tostitos’ signature playful energy with a modern, elevated feel—spanning logo, menus, packaging, and environmental graphics. The result was an identity that brought people together to celebrate football, food, and flavor on the biggest stage. Work done for PepsiCo Global Design & Innovation.

The mural

The entire restaurant took it’s design direction from a re-imagination of the different shapes of the Tostitos packaging VisID. My mural graphic was the cornerstone for the visual identity we brought throughout the rest of the graphic identity for the restaurant. From wayfinding signage to coasters to even shapes used in the experiential design, this created a unique identity for Tost that was still very much connected to Tostitos.